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Hold the Jelly — And the Assumptions


When Sayge Medlin’s daughter was underweight as a toddler, she made the empty-plate club a number-one priority at home. Getting young Eliza to eat was important all the way until she started school and brought packed lunches every day. But the lunchbox—not Eliza—always came back full.

Getting kids to read is a lot like trying to feed an underweight child who isn’t eating. Sayge is a nonprofit specialist and public service and outreach faculty with the University of Georgia’s J.W. Fanning Institute for Leadership Development. She’ll tell you how community participatory research and planning is really just a long way of saying “listen to those you hope to help.” And you’ll also find out how Eliza became a pro at cleaning her plate.

Then go back in our Innovation Video Series to hear Mindy Binderman‘s insight on how, and how not, to run a Campaign.